Privacy Policy

CROSSROADS BY RUDD PRIVACY POLICY

Last Updated: APRIL 16, 2026

Protecting Your Privacy

Crossroads by Rudd (“Crossroads by Rudd”, “we” our” or us”) is committed to keeping your personal information safe. We want to earn your trust by telling you how we collect, use, disclose, share and safeguard the personal information we collect about you in this privacy policy (“Privacy Policy”). Please read this Privacy Policy carefully. If you’re not comfortable with our practices, we kindly ask that you refrain from registering, subscribing, creating an account, making purchases, or interacting with Crossroads by Rudd at www.crossroadsbyrudd.com or any other website or online service that links to this policy (the “Site”). Additionally, if you’re not comfortable with our practices, please avoid providing personal information to Crossroads by Rudd (whether online or during a visit to the winery, collectively referred to as the “Services”). This Privacy Policy does not govern the terms of our relationship, which are separately governed by our . For California residents, our Notice at Collection is available here.

1. Notice At Collection
2. Personal Information We Collect And How We Collect It
3. Cookies And Other Tracking Technologies
4. How We Use Your Personal Information
5. Disclosure of Your Personal Information
6. Your Privacy Rights/Choices
7. Links to Third-Party Sites and Social Media Platforms
8. Non U.S. Residents
9. Security
10. Retention of Your Personal Information
11. Children’s Privacy
12. Contact Us
13. Changes to This Privacy Policy
14. Notice At Collection

The following table provides an overview of the categories of Personal Information we have collected in the past twelve (12) months and how we use that information:

We may sell or share the following categories of Personal Information:

• Internet, Application, and Network Activity; and
• Inferences drawn from any of the categories specified above.

We do not intentionally collect, solicit, maintain, sell or share any personal information from anyone under the age of 21. As further described in this Privacy Policy, we collect personal information directly from you when you visit our Site or our winery or otherwise in your interactions with us. We will retain the categories of personal information as described in the Retention of Personal Information section of this Policy. 

2. Personal Information We Collect And How We Collect It

Information You Provide Directly To Us. We (or our service providers working on our behalf) collect the following information directly from you when you interact with our Services:

• Personal Identifiers, such as your full name and email address, mailing address, billing address.
• Demographic Information, such as your birthday.
• Financial Information, such as your bank account information, credit or debit card number.
• Purchase History Information, such as information included in your transactions with us, items you purchased, and your reasons for cancelling your wine club membership.
• Location Information.
• Professional or Employment-Related Information, such as your company name, business phone number, business email address, resume and employment history.

Information You Make Publicly Available, such as any information made through online chat forums and social media.  

Information We Collect Automatically. When you visit our Site or interact with emails from us, Crossroads by Rudd and our analytics providers use cookies and other tracking technologies to collect the following categories of information:

• Internet, Application, and Network Activity Information, such as your referring domains, the type of browsers used, operating system software, browser settings, cookie preferences and data associated with cookies and similar technologies, search engine keywords and JavaScript enablement. We may also record number of visits, paths taken, and time spent on sites and pages. In addition, we may collect information about your browsing history, search history, and information regarding your interaction with the website, any application we may offer or our ads.

• Email Interaction Information, including whether emails were opened and which device/browser is used to access the Site.

• Browser, Device and other Online identifiers, such as your IP address

• We may draw inferences from the information we collect to develop a profile to help us better understand our audience and market to you.

Please see the Cookies and Other Tracking Technologies” section below for more details.

We may also receive information from third parties we partner with. For example, if auction our wine club membership or other profits in support of a non-profit, or we include our wine in a gift bag or other promotion, we may receive information from our partners about who received our product.

Cookies and Other Tracking Technologies

Like most organizations, Crossroads by Rudd utilizes cookies and other automated technologies to collect information about you when you interact with our Site. Cookies are small text files stored by your browser offers on your computer hard drive. Cookies assist us in tracking which of our features you like best. And when you re-visit our Site, cookies can enable us to recognize that you are a return visitor and to customize our content according to your preferences. Among other things, we may use cookies for:

Website Functionality

• Save your password so you don’t have to re-enter it each time you visit our Site
• Keeping track of what is in your shopping cart

Measurement and Performance

• Keep count of your return visits to our Site
• Accumulate and report anonymous, aggregate, statistical information on Site usage

Advertising/Targeting

• Deliver content specific to your interests
• Allow third party advertising partners to set cookies and other trackers when you visit our Site that may track your activity and collect information about your online activities over time and across sites, applications, online applications and devices.

In general, unless you are a registered user with an account with us, we do not merge or associate our cookie information with any other personal information obtained by us. However, we may share select personal and non-personal information with a third party advertising partner and its service providers, or they may collect such information directly on the Site in order to deliver tailored advertising to you that matches your interests when you visit our Site as well as other websites.

You have control over cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. Rejecting cookies may impact your experience on our Site and on other sites. Some sites require cookies to function, such as those with certain e-commerce features. If you do not allow cookies, you will not be able to take advantage of personalized content delivery offered by us or other internet sites. For more information about opting-out of targeted advertising cookies, please see the Communications, Preferences and Access section below.

Do Not Track Policy. The Site does not currently respond to “Do Not Track” signals sent by Internet browsers. If we do so in the future, we will describe how we do so in this Privacy Policy.

3. How We Use Your Personal Information

We use your personal information in several ways:

• To fulfill your orders and complete your transactions with us, including to ship our products to you.
• To provide you with our newsletters and other promotional and marketing materials.
• To improve our Services
• To administer our contests and sweepstakes when you elect to participate.  
• To enable us to respond to you or to process, validate, and verify the Services you request and to perform the requested Services.
• To allow us to charge and invoice you and to contact you regarding your purchases or changes to the subscribed Services.
• To give our Site designers information that is useful for developing new features and Services.
• To tailor the customer’s experience on our Site, showing them content we think might interest them or altering the content according to their preferences.
• To serve advertisements tailored to your interests on the Site or third party websites.
• To keep our friends and customers apprised of our wine release dates, purchasing opportunities, special events and offers.
• To analyze and understand how you interact with the Site and emails sent by us.
• To review applications for employment.
• To protect us and our rights.
• Protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law.
• To detect and protect fraudulent activities in connection with our Services.
• If you otherwise provide your consent.

4. Disclosure of Your Personal Information

We may share the personal information described above with third parties as follows:

• With third party service providers or others for business purposes, such as outside shipping companies, marketing service providers and credit card processing companies.
• Within our corporate family, such as with subsidiaries, joint ventures, or affiliates, to the extent permitted by law.
• In connection with a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation.
• If we believe it is necessary in order to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.
• With our vendors and other third-party advertising partners for analytics and advertising-related purposes, such as measuring ad performance and understanding how consumers interact with our ads.
• As required by law and/or to comply with a judicial proceeding, court order, or legal process served on our Site.
• To establish, protect, or exercise our legal rights, to defend against legal claims or demands, or to comply with the requirements of any mandatory applicable law.

• Sometimes, we and/or our services providers aggregate or de-identify information. When we de-identify data or allow our service providers to do so, we do not take steps to re-identify that information and prohibit our services providers from doing so. Crossroads by Rudd may share aggregate statistical information gathered from use of the Site with advertisers, business partners, sponsor or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on a web site or that ABC domain referred Y number of visitors to our website. We will use and disclose this aggregated or de-identified information for any purpose, unless such use is prohibited by applicable law.

• If you otherwise provide consent.

5. Your Privacy Rights/Choices

Communications Preferences

Email Communications

You can opt -out of receiving promotional emails at any time, by (i) clicking the ““Unsubscribe”” or similar instruction at the bottom of the promotional email or (ii) logging into your account page and managing your email preferences. 

Communications with Gift Recipients

If you send a gift from our Services, or through other means, we will collect and use the information provided to us about you and the gift recipient in line with our stated policies for direct purchasers. Gift recipients can opt-out of receiving any emails or newsletters by contacting us at info@ruddwines.com.

Targeted Advertising Cookies

Some web browsers and websites/Services allow you to exercise certain choices with respect to targeted advertising, as described below.

• Web browser opt-out: You may be able to opt out of receiving targeted advertisements using the browser opt-out tools and consumer choice mechanisms provided by target advertising self-regulatory groups by following the links below:
  • Network Advertising Alliance (NAI): www.networkadvertising.org/choices   

• • Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN

• Google Opt-Out. We use also Google Analytics to evaluate the use of our Sites, personalize our website content to you, deliver advertising messages and offers tailored to you and for marketing purposes. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a website, what pages they visit when they do so, and what other websites they visited prior to visiting a website. If you would like to opt-out of our your of Google Analytics and Ads, you can visit https://policies.google.com/technologies/partner-sites.

• Mobile application opt-out: You have the ability to control whether you see targeted advertisements on your mobile device in the following ways:
  • Your operating system may provide mechanisms that allow you to opt in or opt out of the use of data about your usage of mobile apps to deliver targeted advertising to your mobile device. For more information, consult your device settings.
  • The DAA offers a tool for opting out of the collection of cross-app data on a mobile device for targeted advertising. To exercise your choices with respect to participating companies, please download the AppChoices tool at www.aboutads.info/appchoices.

You will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving targeted advertising, you may still receive advertising, but the advertisements may be less relevant.

If you are using a browser that supports the Global Privacy Control (“GPC”), https://globalprivacycontrol.org/, and have enabled the GPC, when you visit our site, we will interpret that as a request to opt-out of cookie based sharing, such that functional, performance, and targeting advertising cookies will be deactivated on our site when you use that browser.

If you delete your Cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.

U.S. Privacy Rights

You have the right to:

• Access Personal Information. You have the right request that we provide you with the categories of personal information we collect, the sources from which the personal information is collected, the categories of personal information sold or disclosed, the business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we share the personal information, and the specific pieces of your personal information we have collected about you.
• Correct Your Personal Information. You have the right to request that we correct inaccurate personal information that we have collected from you, subject to certain exceptions under applicable law. 
• Delete Your Personal Information. You have the right to request that we delete the personal information that we have collected from you, subject to certain exceptions under applicable law. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws.
• Right to Opt-Out of “Sale”/”Sharing” of your Personal Information for Targeted Advertising. You can opt-out by clicking on the “Do Not Sell/Share My Personal Information” link at the bottom of our Site.
• Right to Be Free From Discrimination. You have the right not to be discriminated against for exercising these rights.

To protect your privacy and security, we take reasonable steps to verify your identity before acting on requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

How to Exercise Your Privacy Rights

If you would like to exercise your rights or make a request, please contact us by webform accessible info@ruddwines.com or at 1-866-612-2582.

6. Links to Third-Party Party Sites & Social Media Platforms

This Site may contain links to other sites and social media platforms. When you click on a link to any other website or social media platforms, you will leave our Site and go to a third party website or social media platform, and another entity may collect personal information from you. St. Supéry is not responsible for the privacy practices of other sites or platforms. We encourage our users to be aware when they leave our Site, to read the privacy statements of each site or platform that collects personal information. This Privacy Policy applies solely to information collected by through our Services. The links to third party websites, social media platforms or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

7. Non-U.S. Residents

This Privacy Policy and our Services are directed at consumers in the United States. The laws of the United States shall apply to the collection of personal information and other information through the Site, and to Rudd Wine’s use of such information. Our Services are not directed to consumers outside of the U.S. If you are accessing this Site from outside of the U.S., please note that the laws of the United States may not provide a level of protection equivalent to the laws in your home country and you understand and agree that we may transfer your Personal Information to the United States.

8. Security

We employ reasonable security measures to protect the personal information. For example we secure all of our online ordering information including your name, address, and credit card numbers (card numbers are encrypted) to protect your billing information as it travels through the purchase system. In addition, all credit card transactions are verified and processed by a third-party financial institution that receives credit card numbers and other personal information in an encrypted format. We take appropriate security measures to protect user data offline as well. Although we use our best efforts to protect the security of your information and our system, no security measures can be guaranteed to be 100% secure. You assume that risk by using the Site.

9. Retention of Your Personal Information

We will retain your information for as long as your account is active or as necessary to provide you with Services and to maintain a record of your transactions for financial reporting and compliance purposes. If at any time you would like to remove your name or update the information you have provided, you may log-in to your account click the “Edit Your Information” tab on our Site.

10. Children’s Privacy  

This Site is not directed to children and we do not intentionally collect, solicit or maintain any personal information from anyone under the age of 21. In event we learn that we have collected information from individuals under the age of 21, we will delete it. If you believe that we might have any personal information from or about anyone under the age of 21, please reach us at the contact information provided below.

11. Contact Us

If you have any questions about this Privacy Policy, our online practices, and/ or your dealings with our Services, you can contact us as follows:

Crossroads by Rudd

500 Oakville Crossroad
Oakville, CA 94562
707.948.2685
info@ruddwines.com

12. Changes to the Privacy Policy

We reserve the right, in our sole discretion, to modify, alter or otherwise update this Privacy Policy at any time. Any changes will be effective as of the date this policy was last updated set forth at the beginning of this policy. Your continued use of our Services after any changes to the Privacy Policy, means that you agree to be bound by such modifications, alterations or updates. We will notify you of material changes to this Privacy Policy by posting the revised policy with the date it was revised on this page and if you have registered with us, we may notify you by email to your email address of record. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect about you.

ALCOHOLIC BEVERAGE WARNING: Drinking Distilled Spirits, Beer, Coolers, Wine and Other Alcoholic Beverages May Increase Cancer Risk, and During Pregnancy, Can Cause Birth Defects. For More Information, Go to www.P65Warnings.ca.gov/alcohol.

BPA WARNING: Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information, go to: www.P65Warnings.ca.gov/BPA.

LEAD WARNING: Consuming foods or beverages that have been kept or served in leaded crystal products or handling products made of leaded crystal will expose you to lead – a chemical known to the State of California to cause birth defects or other reproductive harm. For more information, go to: https://www.p65warnings.ca.gov/fact-sheets/lead-and-lead-compounds.